Category Pages & Newsletters

Web & Mobile Design, EDM Design

2015-2024

Lead Designer

Project info

Overview

The goal of these projects is to design and create landing pages for categories like Beauty, Fashion, Home & Living, Baby, and Food. Each page serves as a focused hub to highlight products in that segment, offering customized content, promotions, and a better user experience.

Through close collaboration with marketing teams, visuals on promotional items were designed and developed and prominently featured on the various category landing pages and in Electronic Direct Mail (EDM) campaigns, ensuring a cohesive and engaging experience across platforms.

I also created animated GIFs for email newsletters to grab subscribers’ attention and encourage them to click through to our landing pages. These animations helped make the emails more engaging and boosted the chances of getting people to check out our campaigns.

Deliverables

Web & Mobile Design, Layout Design, Landing Page Design, EDM Design